Tiger Beer, one of Singapore’s proudest export and Asia’s number one international premium beer officially launched their brand new Tiger Street Lab at Singapore’s Jewel Changi Airport! At Tiger Beer’s first global experiential concept store, you and your drinking buddies will be able to discover a more unexpected side of Singapore – from beer and food to fashion and design.
Tiger Street Lab – Perched On Jewel Changi Airport Top Floor
Located on Jewel’s top floor, with a spectacular view of the world’s tallest indoor waterfall, you will get to savour the brand’s very first seasonal brew inspired by Singapore’s national flower, the Orchid.
Tiger Street Lab – The Food & Drink Menu
The Tiger Street Lab menu was created in collaboration with local music and F&B group, Timbre and Zi Char mainstay, Keng Eng Kee (KEK) Seafood. Moonlight Hor Fun, Coffee Pork Ribs, and Chicken Cutlet in Tiger Lemon Radler Sauce are just some of the innovative local favourites that will be served at Tiger Street Lab. In keeping with their evolving seasonal brews, Tiger Street Lab will feature different street food chefs and a refreshed menu each quarter.
Tiger Street Lab – Get Creative!
In addition to the beer and food, you can also get creative at Tiger Street Lab. Featuring interactive touchscreens powered by digital print innovation, you can select a series of unconventional designs exclusive to Tiger Street Lab to personalise your own beer bottle labels. The customisation station is equipped with on-the-spot printing, enabling you to make your picks an instant reality.
The overall experience will be complemented by contemporary local designs featuring the iconic tiger motif. Recruited via Tiger Beer’s Roar Collective platform, emerging local artists Cyntherea Tan, Esther Goh, Chris Chai, and creative studio Tell Your Children, created stunning artwork to provide an inspirational ambience at the Tiger Street Lab.
“As a brand born and brewed in Singapore, we are excited to debut the Tiger Street Lab concept at Jewel, which we believe is set to become the next Singapore icon. Jewel will be a place where Singapore meets the world and the world will meet Singapore, and we are proud to be one of the local brands that will fly Singapore’s flag high. With Tiger Street Lab, we have created an experience that represents Singapore that locals can be proud of on an international stage, leaving it up to Singapore talents to decide what that should look like,” said Faye Wee, Marketing Director, Asia Pacific Breweries Singapore.
Tiger Street Lab – Visit Them At Jewel Changi Airport Today!
Tiger Street Lab is open daily from 9am to 3am. For reservation enquiries or further information, please contact us via email@example.com or call us at 6243 2047. To keep up with what Tiger Beer is up to, follow them on Instagram and Facebook via these hashtags: #TigerStreetLab #TigerBeerSG #BornInSingapore.