People are shopping online more and more. The online retail scene has just gotten an additional push in Singapore with the COVID Circuit Breaker. With more time stuck at home, online shoppers are honing their skills to sniff out good deals and great discounts online. While many of us are simply browse for the best price, they invest their time in research, mobile search and, ultimately, securing online discount coupons like Lazada promo. This marketing tool works well to attract the smart shopper, an important demographic which buys regularly.
Smart Shopping Does Not Mean Budget Shopping
Smart shopping does not equate to budget shopping but rather how Singaporeans are getting smarter with spending their money online. That means using deals and discount offerings to their advantage. At the same time, smart retailers are also tapping on discount codes and coupons to attract. They are proficient with conditional, unique or time-limited coupons as an immediate call to action: something which we know works with millennials.
Promo Discounts Encourage Trying New Things
Coupons empower smart shoppers to try new products and new brands at low prices – and it has been proven that coupons bring customers to purchase. Some in the marketing industry propose what is known as the coupon myth: customers get to the checkout stage but then leave to find a coupon. In reality, as highlighted by Google and comScore, coupons drive sales: 94 per cent of shoppers were not on the website prior to finding a coupon. Coupons are a tool – and the exciting part is that this transformation and integration of coupons into modern shopping is far from finished.
Promo Codes & Smart Shoppers Relationship
Promo codes are not simply for smart shoppers but for brands who have evolved as well. The connection between a smart buyer and an attentive brand should not be underestimated. It is a two-way relationship, with promo codes getting smarter and companies uncovering better ways to connect with consumers.
Smart retailers are best advised to require calls to action and conditionality in their coupon advertising to convert into sales and these can be crafted in such a way to ultimately benefit the retailer. Furthermore, unique coupons that offer immediacy or limited-time discounts encourage the shopper to buy. The suggestion that coupon deals must offer big discounts which never run out and cover the entire store simply is not true. In reality, coupons today are being used in many intelligent ways and this is where the market seems to be going.
Conclusion
Campaigns driving offline to online and delivering offers in a way that cannot be ignored needs to be the key element of the online retail industry. The Singapore online shopper is ready and waiting to buy, retailers just need to give them a smart enough reason to.
