SilkAir, Sharing A Little Joy From Our Plane To Yours.

SilkAir has always believed that journeys should be joyful, and it’s the little things that make a difference.


This means providing a full-service offering on-board, such as the luxury of check-in baggage allowance, in-flight meals, timely flights, and of course, entertainment via its complimentary wireless in-flight entertainment system, SilkAir Studio – now available on all its aircraft.

Earlier this month, SilkAir brought this philosophy to life, reminding passengers how these little extras can make big differences. Non-SilkAir travellers flying to Singapore were met at an overseas airport by SilkAir stewardesses and they were invited to participate in a poll to find out what their favourite ‘little joy’ in air travel was – be it in-flight meals, complimentary luggage allowance, on-board entertainment, seat selection etc. On completing the poll, they were offered a voucher to fly with SilkAir to enjoy these little joys on their next trip and were also offered a special surprise, the Joy Pack!

Disguised as a box of chocolates, the packs, once opened, were revealed to be innovative, portable in-flight entertainment screens that held engaging content like travel programmes, kids shows and TV comedies. The travellers brought the Joy Packs on their flight, allowing them the chance to enjoy a little of the joy that SilkAir offers its customers on a regular basis. Through the activation, SilkAir was able to reach out to consumers and showcase that when it comes to air travel, the little joys matter.

With SilkAir Studio, customers do not need to download a separate mobile app prior to boarding. Once the in-flight entertainment system is switched on, customers can enjoy the new programmes on their personal mobile devices, such as laptops, smartphones, and tablets. All these will be provided on a complimentary basis. For flights above two hours, tablets will be offered to Business Class customers.

This effort to improve the in-flight entertainment experience for customers is the latest example of SilkAir’s commitment to quality, full-service air travel. It comes alongside service mainstays such as in-flight meals, 30kg (economy) and 40kg (business) baggage allowance, through check-in service, seat selection, and the KrisFlyer frequent flyer programme. Also, don’t forget there are lots of ways to earn Singapore Airlines KrisFlyer Miles if you get creative.

A wide variety of entertainment options will be offered: up to 20 Hollywood and international movies, 43 TV features as well as 100 chart-topping music albums, all refreshed on a regular basis to ensure there is always something new for frequent flyers.

The Joy Pack was a device created solely for the activation event to showcase one of the many offerings that SilkAir offers as part of its flight experience – wireless entertainment. On SilkAir flights, passengers would not be receiving the Joy Pack, however they are able to access SilkAir Studio, a wireless entertainment system that allows them to reach a library of content on their own smart devices. Business-class passengers on flights above two hours can also request for tablets to use for the duration of the flight. More info and image of a passenger experiencing SilkAir Studio attached for your reference.

This activation was created as part of SilkAir’s #LittleJoysMatter campaign which brings to life how SilkAir believes in providing all the services you need for an enjoyable journey. These little joys don’t just include the SilkAir Studio, but also services such as:
a. 30KG bag allowance on economy flights
b. Delicious in-flight meals
c. Through check-ins
d. A reliable flight schedule
e. Ability to earn Krisflyer miles
f. Online check-ins

Join their contest here and you might walk away with their Joy Pack!

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