Come Friday, 24 November 2017, the city’s premier nightlife destination Clarke Quay will host Singapore’s first and largest beer running event. The inaugural Run for Beer 2017 aims to celebrate friendship, bonding and active living through the common love for beer. This will be the first time that a beer-related sports event will be held and promoted in the heart of the city. The best part? You get to enjoy an ice-cold beer (or more) with your drinking kakis after your run! 
Run for Beer 2017 – Running Route
The race will start at Clarke Quay’s Fountain Square and follows through a breezy 3.2km running route along the Singapore River, showcasing some of Singapore’s cityscape landmarks such as the Raffles Landing Site, Boat Quay and Cavenagh Bridge. The route’s finish line will bring runners back to Clarke Quay where they will be ‘rewarded’ with beer and exclusive F&B discounts at various merchant partners. At the Fountain Square, there will also be a host of post-run activities that include live band performances, stage games and more.
Mr David Sim, Executive Director of event organiser ESG shared “We see Run for Beer as the ideal event where participants can hang out with good friends for the perfect TGIF by getting a simple work out before enjoying the cold beers and continuing to have a great time at Clarke Quay. We also want to use this event as a platform to promote responsible drinking and will be working closely with event partners in this area.”
Run for Beer 2017 – Come Dressed Up!
It is also strongly encouraged that participants creatively dress up for the event as they stand to win attractive prizes across five fancy dress categories, namely “Best Dressed: Male, Female, Team, Organisation and CEO”. ESG is working closely with a costume partner to provide discounts, further encouraging participants to bring colour and vibrancy to the event.
Run for Beer 2017 – Register Now!
All participants will receive a specially-designed event tee, finisher’s medal and special promotions from participating Clarke Quay outlets as well as complimentary cold beers, which will only be served to participants after completing the run on event day.
Run for Beer 2017 registration commenced on Monday, 4 September 2017. For more details and to register, visit the event’s official website at www.runforbeer.com.sg .
