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BTS & Samsonite RED Launch BTS Butter Collection Singapore

BTS and Samsonite RED, the casual bag division of Samsonite, is launching a new ‘BTS Butter Collection Singapore’ that reflects the theme of the BTS’ song “Butter,”!

BTS’ “Butter” spent a total of 10 weeks atop on the Billboard ‘Hot 100’ chart, and the song’s music video had recently surpassed 810 million views on YouTube, which made this natural inspiration for the Butter RECIPE collection.

This marks the second collaboration between Samsonite RED and BTS.

The collection features 11 products, including luggage, backpacks, crossbody bags, tote bags and travel accessories, all adorned with the ‘melting butter’ image inspired by the energy of BTS’ song “Butter.”

Each luggage is equipped with the printed graphic motifs wheel caps that represent the song, as well as a DIY customization kit that allows customers to interchange the components including the logo plate, luggage handle and wheel caps.

The range of products will follow a global roll-out of releases throughout the second half of 2022, starting with the exclusive release in Korea and selected Asia countries/regions on October 6, followed by the rest of Asia on October 26, and North America in December 2022.

The Butter Recipe Collection will be available from 26th October at 10am in store at ION, Suntec, Funan, Bugis+, online at, Samsonite Lazada Flagship store and KrisShop Online. Watch the video below:

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