As social media becomes more and more important in our daily life, social media influencers become more and more important to marketers for promoting their brands on Instagram. Because people will believe third party views more than the brand itself. So here are the top 10 social media influencers in Singapore to make your work easy!
1. Yoyo Cao
Yoyo Cao, with around 417k followers, is a very prominent name from social media in Singapore’s fashion industries. Widely known for her unique yet beautifully mesmerizing style, she’s a trendsetter in the industry.
She’s a fashion icon in more of a minimalistic and chic style fashion where she mixes trends with masculine looks which looks confident, posh, elegant and sophisticated all at once.
She also has her own clothing brand named Exhibit and has partnered with many big brands like Gucci, Louis Vuitton, Tiffany & Co., Dior, etc. from the industry.
2. Andrea Chong
Andrea Chong, with 306k followers, is a professional blogger with a Fashion Icon of the Year Award. Why? Because of her trendy styling tips.
Her insights in the latest fashion trends are so amazing that she has become a prominent name in the industry as well. She’s also a successful entrepreneur and has launched her own sneaker collection with a digital advertising agency, talking about multitasking.
She has partnered with big names like Adidas, Superga, etc.
3. Ladyironchef (Brad Lau)
Ladyironchef, with 595k followers, is one of the most prominent names in the food and travel industry of Singapore. Founded by Brad Lau for reviewing food and dining places, it’s the greatest go to online place for many travellers hence making it a great influential place.
He has established his own company, which offers campaigns for effective advertising and has been featured in various media publications, where he partners with brands and participates in tactical campaigns.
He has partnered with various big brands like BMW, Disney Studios, Cadbury Dairy Milk, The Westin Singapore, etc.
4. Cheryl Tay
Cheryl Tay, with 41.7k followers, is a lifestyle and fitness influencer on instagram who has inspired many people to be themselves and focus on what they can change instead of what’s not in their hands.
Because she was truthful about her journey, she established a movement that helped people look past their insecurities called “Rock The Naked Truth.”
She’s also a columnist at Yahoo Singapore, Editor at Run SG, content maker at Team Purpose and has been invited to various interviews.
She’s one of the few female motoring journalists of Singapore and has worked with several brands like Pole Lab, Canon, Sport Singapore, etc.
5. Xin Lin Khaw
Xin Lin Khaw, with 139k followers, is a blogger and content creator who shares travel reviews with photographs.
She’s a great blogger who mentions her honest review about everything she witnessed during her travel and stay at the place and more including the do’s and don’t for it.
Her mouth-watering food pictures along with great scenic views and amazingly captured beauty of the place will make you want to visit the place.
She’s also into beauty and skincare products and has partnered with big brand names like Expedia Singapore, Nivea, Phyto, Fiji Airways, etc.
6. Rosalyn Lee
Rosalyn Lee, with 110k followers, is an actress & radio presenter turned online show host. She runs an online travel show on YouTube on which she talks about her travels to unconventional destinations.
In her show with 3 seasons, she talks about countries like Peru, Turkey, Cuba, etc. which are not often visited or talked about. With her uniquely captured travel log she has won many awards like the Best Female Digital Influencer and has partnered with various brands such as Mercedes Benz, Watchmaker, Maybelline, etc. with being the brand ambassador of TAG Heuer.
7. Lindy Tsang
Lindy Tsang, with 709k followers, is one of the most famous makeup and beauty influencers. For years she has been doing this by putting up helpful and informative tips on her page and now her beauty videos have surpassed 490 views on YouTube.
She makes easy to understand content and helps viewers with makeup tips they can use anytime along with skincare routines and hairstyling tutorials.
Because of being such an awesome go to creator for any tips regarding beauty and makeup, she has partnered with various big brand names like Maybelline, Skin Inc., etc.
8. Soh Pei Shi
Soh Pei Shi, with 347k followers, is a beauty and travel blogger and content creator on YouTube.
She makes videos about hairstyling tips, beauty tips, etc. And she writes about her travel experiences some of which includes when she was at international Laneige events.
She has worked with several brands like Innovative Dermatological Solutions, Sunsilk, Cleo Hair, Etc.
9. Kerstin Ong
Kerstin Ong, with 16.4k followers, is a national hurdler with a strong presence in the sports industry who creates content on health, fitness and travel.
Because she’s a professional hurdle specialist, she shares tips on how to improve body strength and agility, which includes exercises like burpees, tuck jacks, etc., with her followers. Also sharing how to properly execute these exercises to avoid after aches.
She had worked with several brands like Futuro, UnderArmour, G-Shock and is the brand ambassador of Sport Singapore.
10. Ivan Kuek
Ivan Kuek, with 41.3k followers, is a photographer and digital influencer and the founder of Singapore Instagram (SGIG), which is an online Instagram community for people who like to share the joy of photography and exchanging ideas.
He shares stories of architectural structures and buildings via photographs and they’re truly beautiful. He notices the details that most people don’t.
Because of which he has partnered with major brands like CapitaLand, Apple, National Gallery Singapore, etc.
Conclusion
The thing that matters the most for being an influencer is the number of followers on Instagram accounts. The more number of followers will help you in more and more engagement. So these are the best people you can reach out to for social media influencers in Singapore. Comment and let us know your favourite influencer!
