Though Instagram is one of the most popular platforms for business marketing, you still might not know the correct way to promote your brand on the application. From small to large businesses, social media agencies in Singapore has helped a ton of brands around the world to find potential customers and take their revenue to new heights.
Since more than one billion people use Instagram each month, it’s safe to say that Instagram provides your business with a ton of opportunities to grow and expand over the internet. But even if you spend a ton of time marketing on this platform, it doesn’t mean that you will be successful here. So how do you make use of the insane popularity of Instagram to your business’s benefit?
Instagram marketing hacks every business should know :-
There are some practical Instagram marketing hacks
that brands can use to understand Instagram algorithms and use them to find potential customers for your business. These tactics are found after researching about the things that famous brands on Instagram did to grow their social media audience.
In this article, let’s talk about some of these unbelievably easy Instagram marketing hacks that you might not know about.
1. Instagram stories should be utilised as often as possible.
One thing about Instagram is that your feed posts can easily get lost in the amount of other posts potential viewers have on their page. One of the easiest ways to catch their eyes is to post Instagram stories – and you have to post them as regularly as you can!
Instagram stories are visible right at the top of the feed so it’s more possible for viewers to click on them. These also only last for just a day so you can be as creative with them as you want. You can conduct polls, post videos, and many other things on stories to make Instagram marketing easier for you.
2. Use the comment section as the place to establish conversations.
When you have a decent following on your Instagram page, it can be a little difficult to check the comments for each post and reply to all of them. Most businesses are so busy thinking of their next post that they often don’t find it necessary to reply to comments.
Close to 65% of people say that customer experience matters more than the price when it comes to buying something from a brand.
You have to understand that replying to comments frequently matters a lot to the potential customers of your brand. It proves to them that you care enough about them to pay attention to their comments and suggestions. Thus, it’s essential to reply to comments regularly to build healthy relationships with your customers.
3. Instagram videos are worth putting your efforts in.
Most social platforms, including Instagram, are now making a special place for videos in their algorithms. Vertical video tool was also added to IGTV taking in consideration the growing popularity of videos in the market.
Since so many influencers and businesses are producing video content, it’s easy to understand that videos are important for marketing purposes. Videos, whether short or long, seem to attract viewers quickly and make them interested in your business. One of the best Instagram marketing hacks is thus to produce quality video content for your business account.
4. Hashtags increase the amount of people you can reach on Instagram.
If you have promoted on any kind of social media before, you already might know how important hashtags are for social media growth. The right kind of hashtags can help you reach an audience that will quickly love your brand and buy services from you.
Therefore, one of the most suggested Instagram marketing hacks is to introduce focused hashtags to every post you make on Instagram. Research to find the most relevant and most popular hashtags in your business niche and use them on your page as well. You shouldn’t overdo the number of hashtags but only use the ones that suit the kind of business you own. Usage of correct hashtags will for sure improve your brand’s popularity on Instagram.
5. Be consistent with a routine that engages more people and grows your brand.
Consistency is the biggest key to unlocking social media fame and becoming popular on social platforms. Your passion to grow on Instagram should be seen through how consistent you are about posting and engaging with your audience.
Being consistent throughout the Instagram marketing process becomes easier when you have a proper routine for everything. You have to find things that you need to do regularly to gather attention from other influencers as well as potential customers. Whether it’s through posting continuously, replying to comments, or finding relevant hashtags, make sure to be serious about marketing your business on Instagram.
6. Content performance evaluation is just as essential for growth.
Businesses over Instagram are focused on finding new customers and posting high quality posts as regularly as possible. In the midst of this hectic schedule, they often forget to evaluate their performance on the application.
It’s necessary that you use specific tools to measure the performance of each of your posts and strategies that you use to promote on Instagram. Instagram marketing becomes successful when you spend the time to understand what’s working for your business and what is not giving satisfactory results. So, make sure to evaluate your content every few weeks to ensure more growth on Instagram.
Instagram marketing has now become more and more popular because of the amount of businesses that have started to use this platform. Instagram has come up with so many features to allow businesses to engage with their audience and build a genuine customer base through the platform.
In this article, we talked about Instagram marketing hacks that most businesses don’t know about yet. These are some simple yet practical hacks that can allow you to grow on Instagram and establish relationships that turn into customers as well.
For any of your other social media marketing related queries, you can also reach out to social media marketing agency in Singapore for feasible solutions personalized to your business!