Sony Hits The Runway In Style At Audi Fashion Festival 2013

Sony is proud to announce that it is the official Digital Imaging sponsor for Audi Fashion Festival (AFF) 2013. Scheduled to run from 15th to 19th May 2013, AFF is ready to set Singapore’s fashion scene ablaze, this time growing bigger than ever.

AspirantSG - Audi Fashion Festival 2013

With a keen eye for aesthetics and expert craftsmanship, Sony has wowed fans for generations with its distinctive flair and beautiful designs. Always at the forefront of innovation, Sony stays ahead of the competition by leading in style and quality, as well as by anticipating and influencing the coming trends in consumers’ tastes and needs. Through its cutting-edge technology, Sony continually sets itself to impress consumers with its forward thinking and inspiring products.

Similar to how fashion designers push the boundaries, Sony constantly innovates by choosing new materials, colours, and styles to create products that are both functional as well as aesthetically pleasing. Hence, Sony is perfectly aligned to AFF’s vision of high glamour, inspiration and creativity, and will be a sensational addition to the event.

Mr Taisuke Nakanishi, Managing Director of Sony South East Asia, says: “We are very excited to be part of the Audi Fashion Festival this year, and this really does highlight Sony’s make.believe vision. Designs on the runway always surprise and wow people because designers are able to translate their creativity and imagination and encapsulate them in these avant-garde pieces. Likewise, we want to share the promise that anything you can imagine, you can make real.”

As the official Digital Imaging sponsor for AFF 2013, Sony promises to deliver all the action and exhilaration for your viewing pleasure through the lens of its dynamic range of cameras. Local celebrities and guests will be invited to use Sony’s latest range of cameras to take you straight to all the dazzling front row action of the runway.

Sony will be organising a photography exhibition, featuring four of Singapore’s most prominent photographers as a lead up to AFF. Entitled “Moments in Style by Sony”, all four photographers will be using Sony’s powerful full-frame 99 DSLR cameras along with its complementary full-frame lenses. The 99 captures beautiful, finely detailed images from corner to corner with a wide dynamic range and low noise, and will be a great tool in bringing the vision of these photographers to life.

The four photographers, Darren Gabriel Leow, Joel Lim, Adrian Tan and Gladys Ng, have been carving a niche for themselves in the industry. Recognised on a local and international level, these photographers were specially selected for their distinctive styles and modern outlook on today’s world of photography.

Darren Gabriel Leow sees the world through his camera lens, and his masterful usage of bold colours was acknowledged with his nomination to represent Singapore at the Godowsky Awards in Boston’s Photography Resource Centre.

AspirantSG - Darren Leow
Darren Gabriel Leow

Taking inspiration from a broad range of subjects, Joel Lim’s technique is derived by studying how light, shadows and angles come together.

AspirantSG - Joel Lim Portfolio
Joel Lim

Despite only being in the profession for two years, upcoming photographer Adrian Tan has quickly developed a unique artistic eye and has brought a fresh perspective to fashion photography.

AspirantSG - Adrian Jiun from Black Pixion
Adrian Jiun from Black Pixion

Fascinated by fashion and beauty, Gladys translates her fantasies into images through her experimental techniques to create works of art.

AspirantSG - Gladys Ng
Gladys Ng

Please note that the images above belongs to the photographers’ current portfolios and will not be the ones featured in Sony’s exhibition.

For guests or members of the public who would like to purchase these one of a kind images, part of the proceeds will be donated to a selected charity organisation. The exhibition will take place from 25th April to 19th May 2013 at ION Orchard Level 1 Atrium.

AFF 2013 will run from 15th April to 19th May 2013 at [email protected] Promenade.

3 Comments on this Post

  1. Great article and pictures. Sony is simply one of the best out there! Always has and always will.

  2. love the outfits! thanks for posting

  3. Sony is, admittedly, a difficult to top corporation! Anyways, good article, my man!


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