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Superfood Kitchen Empowers Singapore’s Healthier Dining Revolution

As health consciousness continues to rise, Singaporeans are embarking on a journey towards healthier living. Recent indicators show that Singapore is making significant strides in promoting better health practices with an increasing number of Singaporeans embracing regular exercise, adopting healthier eating habits, and participating in routine health screenings.

Getting Active: A remarkable 60% of Singaporeans now incorporate physical activity into their daily lives, meeting the recommended guidelines for sufficient weekly exercise, equivalent to 150 minutes.

Fighting Obesity: Despite a global obesity surge, Singapore’s obesity rate stood at just 11% in 2010, lower than the OECD average of 17% and well below countries like the USA at 34% and Australia at 25%.

Stubbing Out Smoking: Singapore boasts one of the lowest smoking rates globally, with a daily smoking rate prevalence dropping from 13.9% in 2010 to 10.1% in 2020.

Choosing Healthier Foods: The Healthier Choice Symbol (HCS) enjoys extensive recognition and serves as a trusted guide for Singaporeans when making food purchases. Furthermore, it has catalysed food manufacturers and suppliers to revamp their offerings, introducing healthier products. This shift has resulted in HCS-endorsed products expanding their market presence, surging from 18% in 2016 to an impressive 28% in 2020. A recent research study conducted by Duke-NUS affirmed that the HCS plays a constructive role in driving consumer preferences towards healthier food options.

Prioritising Health Screening: Approximately 80% of Singapore’s population undergoes regular screening for high blood cholesterol and hypertension.

In response to this nationwide health revolution, Superfood Kitchen, the renowned provider of healthy and affordable food bowls, has announced its participation in the Health Promotion Board’s (HPB) Healthier Dining Programme. Superfood Kitchen’s mission aligns perfectly with the HPB’s goal of promoting healthier dietary choices.

HPB’s research has shown that a staggering 90% of Singaporeans consume an average of 9g of salt daily[1], surpassing the recommended intake by 4g. In response, HPB unveiled an ambitious plan on 28 September 2022, to reduce sodium consumption by 15% over the next five years. Superfood Kitchen recognises the significance of this initiative and has proactively joined the HPB’s Healthier Dining Programme, offering affordable and nutritious meal options.

Superfood Kitchen proudly presents five new ‘Healthier Choice’ items on its menu, carefully crafted to enhance health benefits and maximize nutritional value. These innovative additions reflect Superfood Kitchen’s commitment to prioritising customer well-being while making healthier meal options accessible and affordable. From the protein-packed ‘Yo-Edamame!’ to the flavourful ‘Moroccan Delight,’ each dish is meticulously designed to cater to diverse dietary preferences.

Superfood Kitchen’s touchscreen ordering system empowers customers by providing real-time nutritional information for their selected food items, enabling informed meal choices. With over 40,000 food combinations made from 40 ingredients, Superfood Kitchen offers a wide range of healthy options to cater to diverse dietary preferences.

Receiving the Healthier Choice labels for their menus is a testament to Superfood Kitchen’s commitment to providing healthy and affordable options for its customers. The team is immensely proud to have their efforts recognised and looks forward to continuously supporting Singaporeans on their journey toward a healthier lifestyle.

Superfood Kitchen is more than just a restaurant; it’s a partner in Singapore’s journey towards better health, making it easier and more delicious to make smart dietary choices.

More information here:

[1] Source:,amount%20of%205g%20per%20day.

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