Every podcast benefits from marketing. There are many avenues to take when marketing your podcast; however, paying attention to your podcast’s SEO can have a greater impact than you may think. Keep reading to learn some strategies that can help you gain more listeners.
1. Content Over SEO
The best advice for gaining more listeners and subscribers is to remember that content is king. When recording at a podcast studio Singapore, make sure you’re offering great content your audience will value and enjoy. Your content needs to resonate with the audience more than it appeals to SEO. Of course, SEO is important but your subscribers aren’t listening to your podcast for SEO. They’re expecting a positive user experience. Compelling content will help improve your SEO while giving your audience what they came to your content for.
2. Choose Keywords Wisely
Try to use a different keyword for each episode. Even if your podcast covers one topic or an episode is part of a series, each episode should have its own keyword. This makes each episode appear more unique. SEO competition can be pretty thick, so you should do your best not to compete with yourself. Choosing different keywords is also an exercise in creativity. You’ll need to get creative when episodes are on the same topic, and this creativity will help you figure out which keywords are SEO winners and which aren’t.
3. Build a Website
Every great podcast needs its own website, and each episode needs its own web page. A website gives your listeners somewhere to go to find everything related to your podcast. Your website will house show notes and other resources you share in your podcasts. Building your own website that’s not on someone else’s platform allows you to have full control of your promotion and marketing channels to ensure that you benefit from it.
4. Share Your Content on Social Media
There’s a correlation between social media engagement and search engine rankings. When you promote your podcast on your social media channels use different types of content. This could mean videos on Instagram or TikTok and written posts on X (formerly Twitter), and LinkedIn. Although it’s easier to post the same thing across all platforms, it’s in your SEO best interests to post fresh content on each platform. After some practice, you’ll learn at what points in the day your audience is the most engaged with your content, and you can stick with that formula. The more engagement you get, the more traffic you’ll get, which will result in higher SEO ranking.
5. Get Listed on Multiple Podcasting Directories
Submit your podcast to several podcasting directories. This will help listeners find you and give you more exposure. You may even see a boost in your podcast ranking when you include your podcast’s website. Having relevant links in these directories improves your overall rank. Just be sure that your links work and that they’re uniform across directories. One word of advice: always copy and paste URLs, and never enter them manually because mistakes are too easy to make.
Embarking on creating and promoting a successful podcast takes a little bit of work. It’s not always true that if you build it they will come. You’ll need to follow SEO strategies to increase your visibility and gain more listeners. Try some of these tips to see increased growth.
