External links direct visitors from your site to other web pages in other sites that have relevant content. They are also known as outbound links. External links can also be other sites directing visitors to you. Building on your network of external links is an important SEO strategy because search engines rank websites with a lot of outbound links from other sites higher. They work on the principle that the more different people direct visitors to you, the more credible you are as a source, thus more top-ranking position. You should also note that the quality of the links outweighs quantity. Here are some strategies you should consider employing to build your external links:
1. High-quality content
The most effortless way of making people want to be associated with your site is to have high-quality content. It makes people want more so ensure that you provide useful content that people want to see.
2. Guest blogging
You can write articles for other websites as a guest blogger and include links back to your website where interested individuals can find more items like those. Scour for sites that have similar content to yours, ask to blog once in a while to build on those outbound links.
Use the contacts you already have to other sites that have relevant content to your brand and ask them for a link to your website. It doesn’t take a lot for them to put a link up for you somewhere on their website. It is most effective with some of the high ranking authority websites.
So how exactly does it contribute to SEO performance?
4. Brand Building
By having a strong network of external links, you establish authority in your niche. Linking your website to high ranking sites with a good reputation goes a long way in putting your place at the top. In essence, high-quality content with external links from authoritative sites helps in marketing yourself and builds trust with your clients and other potential clients.
5. Increase in referrals
Outbound links increase traffic to your website. Search engines get referrals for sites with leads from top domain authority such as Wikipedia. Furthermore, websites that sell will receive a lot of traffic rank high; thus, the more people come to your site, the higher you rank.
6. Fast indexing of your site
Search engines use bots to collect information from websites and use it to rank them. The information collecting process is called indexing. If the bots collect your information from high quality and reputable websites, it ends up having a high ranking. The whole point of SEO activities is so that you have your website ranking high. Therefore, you should focus on ensuring you have high-quality external links to your content.
In conclusion, SEO is an effective marketing strategy. It helps your potential customers find you, and we cannot overlook the significant role external links play in it. It draws traffic to your site to showcase your services. If you want to find out more about how to build an effective link building strategy and benefit from high-quality SEO services, we recommend you iAgency, a professional digital marketing agency with 13 years of experience.