There is only one common denominator that all successful marketing campaigns share: good message communication. If your audience isn’t informed about your brand and what it wants to achieve to make their lives better, the campaign won’t work. And this is why you should hire a custom broadcast PR company that can help transmit your message through all channels. Such companies are specialized in determining the right course of action for your campaign budget and main audience.
However, not just any custom broadcast PR company can be a good fit for your needs. To make sure you’ve found the right business partner, one that will shout your message from the tallest mountaintop, you’ll need to follow the steps I mentioned below.
Look for Recommendations
The public relations field is extremely sensitive to all sorts of fluctuations, so it’s best to do your homework first. Talk to your business partners, do a thorough online search, and filter the results based on your needs.
For instance, if you plan on having a local broadcast, it’s recommended to work with a local company, who understands the market. On the other hand, if you want a national broadcast, you’ll need a company who deals with bigger fish. Once you have your list of candidates, read the reviews, visit their LinkedIn page, and ask around to get a sense of how they work.
A good PR company shouldn’t have any glitches in their image!
Get in Touch
While you could have a remote relationship with a tech company, when it comes to public relations, you need to have face-to-face conversations. So, before signing any contract, I strongly recommend having a business lunch. This way, you get to know the people who will represent your company in the world and learn if they are the perfect business partner for you.
You also have a chance to see if there is any chemistry and if the conversation flows effortlessly. They must understand your needs and you need to know how to communicate them. If this step fails, I think it’s best to look somewhere else.
Get a Proposal
Before reaching an agreement, the PR company should submit a proposal that includes a broad planning of the campaign’s objective, tactics, and strategy to follow. Keep in mind that this is not a fixed plan, and it can change as the needs of your campaign change. This is an approximation of your budget and a presentation that gives you an idea about the campaign’s progress during the collaboration.
According to Satellite Media Tours, the proposal (or the pitch) should be done by the team that will work on your project. This is a common strategy used by PR companies – they send their best team to do the proposal, but they won’t be the ones handling your project.
This can lead to frustrations along the road, so make sure to ask for the people you’ll work with.
Their Interest in Development
The world of public relations is forever changing and, if you want to stay in the game, you can’t stop learning. If you want to know if the company that will be handling your PR needs is up to date with the latest techniques, ask about their presence at conferences, their interest in taking courses, and their favourite method of keeping up to date with the latest news.