In my previous post on “What Pinterest Can Do For Singapore Marketers“, I introduced Pinterest as a social media marketing tool that allows businesses, brands and individuals to pin images and video content to virtual pinboards. Other Pinterest users are able to repin contents that have caught their eyes to their own pinboards.
The charm of Pinterest is that repinned contents still retains their source links and hence help drive referral traffic to brand websites and encourages brand adoption among the community. With the introduction of “Pin It” buttons, contents are now shared at an astonishing pace by ladies who make the bulk of Pinterest users. Through this viral repinning of interesting content, Pinterest popularity soared making it one of the fastest-growing social sites today.
To get a more detailed guide on how Pinterest has become a major marketing tool, check out this insightful infographic created by MDG Advertising. It illustrates the demographics, unique visitors, and companies jumping to get in on Pinterest’s popularity.
Please share with us your afterthoughts in the comments section below.
You may also like to check out my posts on other interesting infographics here.