Is 2016 really “The Year of the Man Butt?”  According to recent numbers from the American Society for Plastic Surgeons, increasing numbers of guys are getting butt enhancing procedures to beef up their derrieres. As the stigma surrounding plastic surgery wanes, even among men, the request for bodacious bottoms continues to skyrocket. In 2012, men made up 6 percent of all butt augmentation procedures in the U.S. – a remarkable three-fold increase in the past decade.

According to Dr. Loeb, a New York City plastic surgeon, “the demand for prominent posteriors has traditionally been relegated to women, who wanted to emulate the curvaceous backsides of stars like Iggy Azalea, Jennifer Lopez and Beyonce. However, it seems that having a shapely butt is just as appealing to men.” Here’s a look at some of the most popular strategies men are using to increase the size and appeal of their bums.

1. Building up glutes with exercise

Say goodbye to a “pancake” backside with targeted strength training that focuses on the gluteus maximus and hamstrings. The squat is perhaps the single-best exercise for a superbly toned butt. The key, according to fitness trainers, is to go as deep as possible, since shallow squats focus more on the quadriceps. Aim for multiple sets of low-bar squats that really make you feel the burn.

2. Padded man butt underwear

Some guys are genetically predisposed to a flatter bum, and for these fellows, even a hundred squats a day can do little to improve projection or shape. Where exercise fails to deliver, booty-enhancing underwear for men may be just the solution. A number of designers offer special briefs, trunks and boxers for men complete with padding that gives volume and lift. While butt-enhancing underwear isn’t for everyone, it’s a quick and affordable option for those who need a little help filling out their pants.

3. Butt augmentation surgery

The perfectly rounded backsides of Tom Brady, Bradley Cooper and Chris Hemsworth have undoubtedly sparked an uptick in butt enhancing procedures among men, whether achieved through silicone implants or a Brazilian butt lift, which uses the patient’s own excess fat to achieve a sexier rear-end. Butt augmentation surgery is especially prevalent among men in their 30s and 40s who feel shortchanged, despite vigilant workouts and a healthy diet. A lot of guys are turning to butt enhancement to help boost confidence and help them succeed, especially in a marketplace where looking youthful and fit can help one climb the corporate ladder more easily.