IKEA Singapore latest recipes for delicious kitchens to highlight IKEA’s brand new IKEA METOD Kitchen range has certainly caught Singaporeans’ attention. Instead of the typical, boring showroom style lifestyle ads, this new ad literally cooks up a kitchen, using miniaturised IKEA shelves, cabinets and doors as raw ingredients to highlight the fact that the new METOD range of kitchens can be put together according to very personal taste. Very entertaining indeed!

Said Tze Kuen Yeong, Head of Marketing, IKEA (Singapore, Malaysia and Thailand): “The METOD range allows people to create thousands of different kitchen combinations and utilize every centimetre of their kitchen space. And it has combinations to fit all sorts of styles and budgets too, with a quality guarantee of 25 years. ‘Recipes for Delicious Kitchens’ aims to inspire you to dream up, select, and install your very own version of the IKEA METOD Kitchen.”

Together with BBH Asia Pacific, these creative folks launched a fully integrated regional campaign for the IKEA METOD Kitchen range that includes film, print and social for Singapore, Malaysia and Thailand. Gaston Soto, Senior Art Director, BBH Asia Pacific said: “IKEA’s METOD system is about having fun creating your brand new kitchen. So we cooked one up just to show you how.”

Watch ‘Recipes for Delicious Kitchens’ here.

For the first time in 20 years, IKEA has introduced a revolutionary kitchen system, set to change the way we design, plan and think about our kitchen while putting the joy back in the cooking experience. The METOD kitchen range – completely new – from the frames, the doors, the hinges, and the drawers is developed to give you the freedom to create your dream kitchen, from looks to functions.

The METOD is a do-anything, go-anywhere kitchen that lets one assemble the fanciest combination to squeeze the most out of every centimetre of kitchen space, all with more ease. So it doesn’t matter if you are a baker who needs bigger island for mixers, ovens and other baking knick-knacks, a mummy chef who enjoys cooking with her children or simply a busy professional who loves throwing dinner parties, the new METOD system offers a myriad of solutions and choices, both in style and function, for you to build their desired kitchen.

What’s more, the IKEA METOD kitchen system like all their previous kitchen ranges, come with a 25-year guarantee. You can also find all the ingredients to the IKEA METOD Kitchen in the 2016 IKEA Catalogue, or the IKEA cookbook.

This post has been sponsored by IKEA Singapore, but all the thoughts are our own.