British lifestyle and fashion brand Jack Wills saw a trend among 20-somethings living away from home. They celebrate Christmas with their friends about a week before Christmas Day. So Jack Wills introduced a new festive moment – declaring the third Saturday of every December to be ‘Friendsmas’, with the inaugural Friendsmas Day on 17th December 2016 (Saturday)! And they will be getting into the festive spirit with #DearJack Competition here in Asia too, spreading joy and cheer right across the globe.
Whether you’re dressing for Friendsmas, post-work trips to cosy pubs with friends, festive nights out or wintery weekends away, it’s about quality pieces and speciality fabrics – investment clothing and accessories that will last for years, and not just for Christmas. This season, the good folks at Jack Wills are focused on upgrading all their fabrics, so their knits got even softer, and their hoodies – well, you just won’t want to take yours off.
For the ladies, it’s all about layering – and a palette of chic monochrome and neutrals makes it easy to nail a winning smart-causal look. Team skinny jeans or checked kilt with cropped top or lace cami, add the softest knitted scarf and cable crew jumper (for extra cosiness) and complete with a tailored wool coat or blazer. When it comes to your new little black dress, stand out under the mistletoe for all the right reasons – Jack Wills’ premium dresses show off a variety of flattering fits and creative detailing using lace, velvet, tulle, tweed, tartan and a bespoke UK-woven bouclé.
Gentlemen, opt for classic tailoring with a contemporary edge this season, and ensembles as suited to the pub or party as they are to work. Wear a 100% Merino wool cable knit jumper or super-soft hoodie over one of our classic shirts and layer up with a down-filled coat or lightweight bomber jacket. Jack Wills’ suits have been given an upgrade this season too and the Bloomsbury suit jacket, in a bespoke UK-woven wool and half- canvas construction, looks just as good with its matching trousers as it does with jeans or neutral chinos.
A Jack Wills Friendsmas is all about quality gifts you’d be as happy to receive as give – choose from the softest knitwear, the comfiest hoodies, festive socks, underwear sets and knitted accessories, alongside new bath, beauty and fragrance products, and a wide range of gifts. From blazers to baubles and socks to stockings, Jack Wills can kit you out with all you could want for Friendsmas (whether it’s to wrap or unwrap…) What’s on your wish list?
Take Part In Friendsmas Campaign – #DearJack Competition
On Friendsmas Day, Jack Wills will encourage its customers and fans to indulge, with their closest friends, in a day of festive food, Secret Santa, party games, bottomless glasses of mulled wine and as many selfie moments as possible.
“Although I am now an ancient 42-year-old”, reminisces Jack Wills founder Peter Wiliams, “some of my happiest Christmas memories actually revolve around spending that week before it with mates, accidentally setting fire to ourselves with flaming Drambuies! And who doesn’t want to celebrate Christmas twice?”
To celebrate Friendsmas 2016, Jack Wills is asking the public to share favourite #Friendsmas moments and giving them the chance to win the ultimate Friendsmas Day for themselves and four friends in the #DearJack competition.
Jack Wills Asia will treat a gang of five friends to the once-in-a-lifetime chance to kit out their whole Christmas and grab presents for themselves and all their nearest and dearest – they’ll win a ‘Jack Dash’ through the Jack Wills flagship stores in Leighton Centre (HK) or Raffles City (SG), where they can pick up as much as they can carry, followed by the dream Friendsmas dinner, hosted by Jack Wills and complete with all the most festive of trimmings.
Go on, try your luck at #DearJack with a few clicks or taps here: jackwills.hk/dearjack.html.
Ngee Ann City, Takashimaya Outlet
Address: #B1-42/46, B1/F, Takashimaya Shopping Centre, Singapore 238873 | Tel: +65 6734 9673 | Opening hours: 10am -9:30pm (Daily)
Raffles City Outlet
Address: Unit #01-19, Raffles City Shopping Centre, Singapore 179103 | Tel: +65 6338 6342 | Opening hours: 11am – 10pm (Daily)