As the largest mall in Hong Kong, Harbour City has continuously evolved itself over the past 50 years and has grown to become a global destination for fashion. To mark this important milestone, Harbour City is collaborating with renowned cultural icon “BE@RBRICK” as a follow-up to its 2007 collaboration. This time around, Harbour City has invited 37 international fashion brands to contribute to Hong Kong’s largest-ever BE@RBRICK fashion-art group exhibition, “Style Up BE@RBRICK at Harbour City” , from 19 September to 16 October 2016.
Harbour City will also launch its Harbour City x BE@RBRICK “Style Up in the Rain” Limited Edition Umbrella & Kid’s Rain Boots between 22 August and 4 September 2016 as a pre-launch of the exhibition. To showcase the crossover umbrella as a fashion accessory, Harbour City has invited renowned photographer, Jimmy Ming Shum to take a series of fashion photos under the rain. Special thanks to Lane Crawford for the styling and wardrobe.
“Style Up BE@RBRICK at Harbour City” Fashion-Art Exhibition
An unprecedented event in the history of “BE@RBRICK,” this is the FIRST TIME the iconic figure has partnered with such a massive roster of collaborators and a shopping mall. In doing so, they will present Hong Kong with the largest-ever BE@RBRICK fashion-art group exhibition. Under the theme of fashion and contemporary art, 37 versions of the 2000% (1.4 meter-tall) BE@RBRICK will be “Styled Up” by each brand in a unique design.
A few participating brands will also create special BE@RBRICK store window displays at their Harbour City outlets. “Gallery by the Harbour” will celebrate the 15th Anniversary of BE@RBRICK and feature special edition BE@RBRICK figures from the past 15 years including some figures exhibited in Japan in June 2016, providing an opportunity to observe art, fashion, and culture through the eyes of “BE@RBRICK”! After the exhibition, the 37 versions of the 2000% original BE@RBRICK figures will be available for a charity sale, with proceeds going towards the Hong Kong Blood Cancer Foundation. Details will soon follow.
Participating Fashion Brands
AGNÈS B. / ALICE AND OLIVIA BY STACEY BENDET / ANTEPRIMA / ATSURO TAYAMA / BLUMARINE / CARVEN / CHRISTOPER KANE / COACH / DIANE VON FURSTENBERG / DIESEL / DUNHILL / EMILIO PUCCI / EMPORIO ARMANI / ETRO / I.T / J.CREW / KATE SPADE NEW YORK / KENZO / LANE CRAWFORD x MS MIN / LANVIN / MAJE / MAX MARA / MCM /
MCQ ALEXANDER MCQUEEN / MONCLER / PAUL & SHARK / PHILIPP PLEIN /
REBECCA MINKOFF / REPETTO / ROBERTO CAVALLI / SALVATORE FERRAGAMO / SANDRO / THOM BROWNE / TORY BURCH / TSUMORI CHISATO / VIVIENNE TAM / VIVIENNE WESTWOOD
Exhibitions Detail
1. “Style Up BE@RBRICK at Harbour City”
Date: 19 September – 16 October 2016 | Content: Fashion-Art Exhibition | Location: Ocean Terminal Forecourt, Harbour City | Time: 10am – 10pm
2. BE@RBRICK 15th Anniversary Collectable Exhibition
Location: “Gallery by the Harbour”, Harbour City | Time: 11am – 10pm
Harbour City x BE@RBRICK “Style Up in the Rain” Umbrella & Kid’s Rain Boots
This summer, Harbour City proudly presents its special edition umbrella and kid’s rain boots in collaboration with BE@RBRICK. Creative collective “Communion W” oversaw the design and made use of distinctive BE@RBRICK characteristics in this limited edition umbrella. The design showcases the standing and walking poses of BE@RBRICK with unisex colour combinations of red, blue, and white. As added details, a 3D BE@RBRICK head in metallic charcoal black and a custom button with the iconic BE@RBRICK logo on the strap make this umbrella a unique collectable.
Inaugural Launch of Limited Edition Kid’s Rain Boots
Harbour City launches kid’s rain boots for the first time with three sizes for kids aged 4 – 8. The blue and orange boots feature a perfect colour combination that aligns with our limited edition umbrellas while the BE@RBRICK head graphic at the front makes for a cute look. Don’t miss the chance to dress up your kids into fashionistas with the Harbour City X BE@RBRICK Limited Edition rain boots!
Redemption Details
Date: 22 August – 4 September 2016 | Time: 12pm – 10pm | Location: Level 2, Gateway Arcade, Harbour City (near J.Lindeberg, shop GW2338-9)
Upon same-day electronic spending of HK$2,000 or above at any shops of Harbour City (a maximum of two shops) plus an HK$100 donation to Hong Kong Blood Cancer Foundation, customers are entitled to redeem ONE umbrella OR ONE PAIR of kid’s rain boots by presenting the corresponding machine-printed sales receipt(s) and original electronic payment slip(s). (ONE umbrella or ONE PAIR rain boots per redemption and ONE redemption per day. First-come-first-served, while stock lasts.)
